diff --git a/hyrax/app/models/doi.rb b/hyrax/app/models/doi.rb
index 7d78764eff08151572872b029e9b970c631251b6..91099d4f3cedc91a71fd8f8febceda8a168fefdb 100644
--- a/hyrax/app/models/doi.rb
+++ b/hyrax/app/models/doi.rb
@@ -30,7 +30,7 @@ class DOI
   end
 
   def label
-    "doi:#{@identifier}"
+    @identifier
   end
 
   def self.match_doi_prefix(value)